CV – Sascha Oehl

May 2022 –

Pure Storage

05/2022 –

Director PreSales Germany & Austria

People Manager with disciplinary responsibility
Managing Manager


Jan 2021 – Apr 2022

Huawei Technologies 

01/2021 –04/2022

Director PreSales Cloud & AI Germany 

People Manager with disciplinary responsibility
Managing Manager

Forming a PreSales Organisation for Infrastructure, Cloud and Ai business. Growing and winning customers in the holistic solution stack

  • Developing PreSales Organization and Individuals
  • Building Customer centric technology messaging
  • Growing Account Intelligence
  • Public speaking & Media Coverage
  • Big Deal Governance

May 2018 – December 2020

Veritas Technologies

05/2018 –

Director Technology Sales Central Region / DACH Region

People Manager with disciplinary responsibility
Managing Manager

Focus on customer centricity, transformation towards new solutions and optimizing Sales coverage

  • Business Planning & Coverage Model for Central Region
  • Aligning the regional needs to achieve an agile and customer consistent coverage
  • White spacing to increase cross-sell
  • Increase up-sell in existing customers
  • Public speaking & Media Coverage
  • Big Deal Governance

Q2/2018 – 10/2018

Acting Regional Vice President Central Region

Turn around revenue decline, catching up Q1, overachieving H1 and introducing Sales methodology

  • Introducing Sales Cadence
  • Turning Account Review in Account Planning with increasing pipeline outcome
  • Positive Deal Planning, Close Planning and Reverse Timelining
  • Hardening deals by Deal Classification with MEDDIC & DeRISCC
  • Big Deal Governance

October 2003 – April 2018

Hitachi Vantara / Hitachi Data Systems

2016 – 2018

Director Pre-Sales Germany

People Manager with disciplinary responsibility
Focus on measurability, transformation and new models for customer. Challenging status quo to address new marketsand extend portfolio adoption. 

  • Business Planning for Germany
  • Coverage Models for Germany
  • Transforming organisation to 4.0
    • From a static into an agile organisation
    • Introducing and Managing KPIs
  • Developing Business Models for Customers linked with the Hitachi sales and financial strategy
    • From Capex to Outcome based Offerings
  • Coaching Challenger Selling and addressing Challenging Buyers
  • Restructuring Setups and optimizing teams
    • Optimising Organisations to a High-Performance Culture
    • Driving Optimization and Efficiency
  • Developing Employees in subject and hierarchy
  • Ensuring adoption of New Technologies in Sales campaigns
  • Key Achievements

    • Organisational Transformation
    • Optimizing Efficiency
    • Increasing Adoption of New Technologies
    • Guiding to Challenger Selling

2010 – 2016

Senior Manager Presales

Finance Public Healthcare
SWAT UCP & FCS Germany

People Manager with disciplinary responsibility
Focus on extending the adoption rate & portfolio coverage for customer and moving the value chain to a problem solver / trusted advisor

  • Business Planning for Segments
  • Developing and Executing Campaigns for Segments
  • Coverage Models for German Channel Business
  • Developing Business Models for Customers linked with the Hitachi sales and financial strategy
  • Changing teams to economic selling (TCO, ROI)
  • Restructuring Setups and optimizing teams
  • Developing Employees
  • Ensuring adoption of SWAT Products in Presales
    - UCP (Converged Solutions for SAP, VMware, Microsoft, Oracle)
    - FCS (File and Content Solutions))
  • Integrating SWAT Products in customer solutions by Account Teams
  • Intensifying relation to C-Level Executives and decisions maker
  • Key Achievements
    • 5-10% Revenue Growth YoY each year
    • Complete Portfolio Coverage in Sales Campaigns by Account Teams
      • UCP – Converged for SAP / VMware / Microsoft / oracle
      • File & Content Solutions
      • Flash
      • Data Protection & Archive
      • Classic Business

2008 – 2010

Manager Presales Strategic Accounts

People Manager with disciplinary responsibility
Focus on covering retention customers and maximising the wallet share. Creating demand models for development accounts to increase customer preference.

  • Business Planning for Segments
  • Planning Campaigns for the Top50 Accounts in Germany
  • Aligning Teams and Accounts
  • Planning Resources versus effort and revenue
  • Generating Solution Sets for specific and
    general customer needs
  • Linking with decision makers in upper management
    and C-Level
  • Developing an localised Economic Reporting methodology for Hitachi IT projects
  • Integrating new Line of Business into customer perception
  • Key Achievements
    • 10 – 15 New Customers in the Top 200 Segment
    • Economic Studies in 20+ Accounts
    • Development of a as a Service / Cloud Purchase Model (Model-T)
    • Transform Presales to a Technical Sales Community
    • Aligning Sales and Presales

2007 – 2008

Presales Team Leader Germany North

People Manager with disciplinary responsibility
Building a structure of technical sales persons. Developing the organisation to technical account managers and founding the principles of splitted account team responsibility.


  • Structuring a regional team
  • Standardising Solutions
  • Coordinating Resources
  • Key Achievements
    • Strongest growing Region on Germany
    • Responsible for Frankfurt, Dusseldorf, Hamburg and Berlin
    • Acceptance of Presales Model in Sales

2005 – 2008

Global Technical Account Manager Vodafone

Turning Vodafone from prospect to customer with global customer coverage and adequate technical and sales processes. Managing indirectly multi country organisations.

  • Extending and Maintaining Global Relationship to Decision Makers in Global Organisation and the Countries
  • Aligning HDS teams to the strategy of the customer
  • Developing Vodafone from Acquisition Account to Customer
  • Key Achievements
    • Winning Vodafone as a New Customer
    • Selling 1PB+ Enterprise Storage in Eire, UK and Germany
    • Covering Deciders in different counties like UK and Germany

2003 – 2005

Presales Technical Account Manager

Developing and executing campaigns to find and win projects.

  • Region Germany West
  • Transforming customer Problems in HDS Solutions
  • Influencing Customers

April 1999 – September 2003

Rheinmetall Informationssystemen / IBM Mittelstand

2003 – 2005

System Programmierer

Storage, Web and Security
OS/390, UNIX (AIX, Linux)

  • Architecture Server Solutions for SAP
  • Administrating various OS
  • Planning and Introducing SAN Solutions

June 1997 – March 1999

Aachener und Münchener  Lebensversicherung / Aachener und Münchener Informatik Service

June 1997 – March 1999


  • Architecture and Developing Customer Solution
  • Application Programming
  • Analysing and Optimising Workflows

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